The Marketing Accountability Imperative: Driving Superior Returns on Marketing Investments

The Marketing Accountability Imperative: Driving Superior Returns on Marketing Investments (ISBN-13: 9780470443798 and ISBN-10: 0470443790), written by authors Michael Dunn, was published by Jossey-Bass in 2009. With an overall rating of 3.6 stars, it's a notable title among other books. You can easily purchase or rent The Marketing Accountability Imperative: Driving Superior Returns on Marketing Investments (Digital) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.52.