The Quest for Global Dominance: Transforming Global Presence into Global Competitive Advantage
ISBN-13:
9780470194409
ISBN-10:
0470194405
Edition:
2
Author:
Vijay Govindarajan, Anil K. Gupta, Haiyan Wang
Publication date:
2008
Publisher:
Jossey-Bass
Format:
Hardcover
320 pages
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Book details
ISBN-13:
9780470194409
ISBN-10:
0470194405
Edition:
2
Author:
Vijay Govindarajan, Anil K. Gupta, Haiyan Wang
Publication date:
2008
Publisher:
Jossey-Bass
Format:
Hardcover
320 pages
Summary
The Quest for Global Dominance: Transforming Global Presence into Global Competitive Advantage (ISBN-13: 9780470194409 and ISBN-10: 0470194405), written by authors
Vijay Govindarajan, Anil K. Gupta, Haiyan Wang, was published by Jossey-Bass in 2008.
With an overall rating of 4.4 stars, it's a notable title among other
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Description
Anil K. Gupta, Vijay Govindarajan, and Haiyan Wang are among the most distinguished experts in the field of globalization. In The Quest for Global Dominance they present the lessons from their twenty-year study of over two hundred corporations. They argue that, in order for a company to create and maintain its position as a globally dominant player, executives must ensure that their company leads its industry in the following four essential tasks:
- Identifying market opportunities worldwide and pursuing them by establishing the necessary presence in all key markets
- Converting global presence into global competitive advantage by identifying and developing the opportunities for value creation that global presence offers
- Cultivating a global mindset by viewing cultural and geographic diversity as an opportunity, not just a challenge
- Leveraging the rise of emerging markets especially China and India to transform the company's growth prospects, global cost structure, and pace of innovation
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