9780470130650-0470130652-Web Analytics: An Hour a Day

Summary

Web Analytics: An Hour a Day (ISBN-13: 9780470130650 and ISBN-10: 0470130652), written by authors Avinash Kaushik, was published by Sybex in 2007. With an overall rating of 4.3 stars, it's a notable title among other Systems Analysis & Design (Computer Science, Internet, Groupware, & Telecommunications, Networking & Cloud Computing, Software Design, Testing & Engineering, Programming, Web Design, Web Development & Design, User Experience & Usability, Internet & Social Media) books. You can easily purchase or rent Web Analytics: An Hour a Day (Paperback) from BooksRun, along with many other new and used Systems Analysis & Design books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.53.

Description

Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.

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