Winning at New Products: Creating Value Through Innovation
ISBN-13:
9780465093328
ISBN-10:
0465093329
Edition:
5
Author:
Robert G. Cooper
Publication date:
2017
Publisher:
Basic Books
Format:
Paperback
448 pages
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Cover and edges shows heavy wear. Pages are clean and intact. Cover shows heavy creasing. Has some heavy dirtiness on the outside from handling.
Book details
ISBN-13:
9780465093328
ISBN-10:
0465093329
Edition:
5
Author:
Robert G. Cooper
Publication date:
2017
Publisher:
Basic Books
Format:
Paperback
448 pages
Summary
Winning at New Products: Creating Value Through Innovation (ISBN-13: 9780465093328 and ISBN-10: 0465093329), written by authors
Robert G. Cooper, was published by Basic Books in 2017.
With an overall rating of 4.0 stars, it's a notable title among other
Industrial & Product Design
(Decorative Arts & Design, Systems & Planning, Management & Leadership, Education & Reference, Research & Development, Processes & Infrastructure, Strategic Planning) books. You can easily purchase or rent Winning at New Products: Creating Value Through Innovation (Paperback) from BooksRun,
along with many other new and used
Industrial & Product Design
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.34.
Description
A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar
For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This classic book remains the essential resource for product developers around the world.
"This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." --Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management
For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This classic book remains the essential resource for product developers around the world.
"This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." --Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management
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