9780452267497-0452267498-The Great Marketing Turnaround: The Age of the Individual--and How To Profit From It

The Great Marketing Turnaround: The Age of the Individual--and How To Profit From It

ISBN-13: 9780452267497
ISBN-10: 0452267498
Edition: First Edition
Author: Stan Rapp, Tom Collins
Publication date: 1992
Publisher: Plume
Format: Paperback 352 pages
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Book details

ISBN-13: 9780452267497
ISBN-10: 0452267498
Edition: First Edition
Author: Stan Rapp, Tom Collins
Publication date: 1992
Publisher: Plume
Format: Paperback 352 pages

Summary

The Great Marketing Turnaround: The Age of the Individual--and How To Profit From It (ISBN-13: 9780452267497 and ISBN-10: 0452267498), written by authors Stan Rapp, Tom Collins, was published by Plume in 1992. With an overall rating of 3.6 stars, it's a notable title among other books. You can easily purchase or rent The Great Marketing Turnaround: The Age of the Individual--and How To Profit From It (Paperback) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.45.

Description

The authors of MaxiMarketing offer the first comprehensive look at the concepts, tools, and techniques that today's most innovative companies are using to tap new markets with high-tech, highly individualized targeting. Includes dozens of practical examples.

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