101 Things I Learned® in Advertising School
ISBN-13:
9780451496713
ISBN-10:
045149671X
Edition:
Illustrated
Author:
Tracy Arrington, Matthew Frederick
Publication date:
2018
Publisher:
Crown
Format:
Hardcover
216 pages
Category:
Commercial
,
Advertising
,
Marketing & Sales
,
Graphic Design
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Book details
ISBN-13:
9780451496713
ISBN-10:
045149671X
Edition:
Illustrated
Author:
Tracy Arrington, Matthew Frederick
Publication date:
2018
Publisher:
Crown
Format:
Hardcover
216 pages
Category:
Commercial
,
Advertising
,
Marketing & Sales
,
Graphic Design
Summary
101 Things I Learned® in Advertising School (ISBN-13: 9780451496713 and ISBN-10: 045149671X), written by authors
Tracy Arrington, Matthew Frederick, was published by Crown in 2018.
With an overall rating of 3.5 stars, it's a notable title among other
Commercial
(Advertising, Marketing & Sales, Graphic Design) books. You can easily purchase or rent 101 Things I Learned® in Advertising School (Hardcover) from BooksRun,
along with many other new and used
Commercial
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $1.84.
Description
Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals.
The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn’t sex sell?
Written by an experienced advertising executive and instructor, 101 Things I Learned® in Advertising School is sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand.
The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn’t sex sell?
Written by an experienced advertising executive and instructor, 101 Things I Learned® in Advertising School is sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand.
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