Cross Cultural Design: Communicating in the Global Marketplace
ISBN-13:
9780442004071
ISBN-10:
0442004079
Author:
Henry Steiner
Publication date:
2016
Publisher:
Van Nostrand Reinhold
Format:
Hardcover
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Book details
ISBN-13:
9780442004071
ISBN-10:
0442004079
Author:
Henry Steiner
Publication date:
2016
Publisher:
Van Nostrand Reinhold
Format:
Hardcover
Summary
Cross Cultural Design: Communicating in the Global Marketplace (ISBN-13: 9780442004071 and ISBN-10: 0442004079), written by authors
Henry Steiner, was published by Van Nostrand Reinhold in 2016.
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Description
Cross-Cultural Design is the first book to examine the challenges and rewards experienced by the world's leading communication professionals when handling assignments outside their own cultures. The solutions to these marketing problems are documented here in 309 stunning full-colour images, accompanied by the creators' provocative descriptions of their setbacks, triumphs and discoveries.The works shown range from designs for advertisements, corporate identity programmes, annual reports, films, packages, books, magazines, posters and signage to currency, postage stamps and environmental graphics. Among clients represented are banks, print media, software companies, airlines, governments and manufacturing firms.This anthology is introduced by Henry Steiner's stimulating essay "Spam Sushi and Chameleons", which articulates the issues and provides conceptual ideas for succeeding in the global marketplace. In the pages that follow, the work of such outstanding professionals as Saul Bass, Walter Bernard, Ken Cato, Ivan Chermayeff, Joe Duffy, Alan Fletcher, Dan Friedman, Milton Glaser, Eiko Ishioka, Tibor Kalman, Clement Mok, Erik Spiekermann and Henry Wolf is illustrated and discussed. This unique volume also includes much practical information, a contributors' directory, an extensive bibliography and a thorough index.Cross-Cultural Design will be welcomed as both a thought-provoking exploration of international design and an invaluable reference source for designers, advertising agencies, marketing professionals, business corporations, scholars and students.
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