The Individualized Corporation: A Fundamentally New Approach to Management

Based on six years of research, The Individualized Corporation explores the collapse of an outmoded corporate form and reveals the emergence of a fundamentally different management philosophy.Rather than try to force employees into a homogenous corporate mold based on a company's strategy, structure and system, world-renowned scholars and consultants Sumantra Ghoshal and Christopher A. Bartlett argue that managers must embrace a philosophy based on purpose, process, and people that focuses on developing and leveraging the individual's unique talents and skills.This audio describes in practical detail not only the what, but also the how-to of building an Individualized Corporation. It describes the new role that front-line, middle, and top-level managers must play, and examines the personal attitudes, knowledge and skills that they will need in order to succeed in these new roles. Rich with examples from some of the pioneers who have successfully evolved from traditional bureaucracies to Individualized Corporations, this important audio provides an indispensable guide for those who must lead their companies into the next century.Sumantra Ghoshal holds the Robert P. Baughman Chair of Strategic Leadership at the London Business School.Christopher A. Bartlett is the Class of 1966 Chair of Business Administration at Harvard Business School.