Marketing for Architects and Engineers: A new approach
ISBN-13:
9780419202905
ISBN-10:
0419202900
Edition:
1
Author:
Brian Richardson
Publication date:
1996
Publisher:
Taylor & Francis
Format:
Paperback
148 pages
Category:
Architecture
,
Marketing & Sales
,
Construction
,
Engineering
FREE US shipping
Book details
ISBN-13:
9780419202905
ISBN-10:
0419202900
Edition:
1
Author:
Brian Richardson
Publication date:
1996
Publisher:
Taylor & Francis
Format:
Paperback
148 pages
Category:
Architecture
,
Marketing & Sales
,
Construction
,
Engineering
Summary
Marketing for Architects and Engineers: A new approach (ISBN-13: 9780419202905 and ISBN-10: 0419202900), written by authors
Brian Richardson, was published by Taylor & Francis in 1996.
With an overall rating of 3.5 stars, it's a notable title among other
Architecture
(Marketing & Sales, Construction, Engineering) books. You can easily purchase or rent Marketing for Architects and Engineers: A new approach (Paperback) from BooksRun,
along with many other new and used
Architecture
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.3.
Description
Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional marketing approach that has evolved since the 1960s and have concentrated on minor differences and adjustments. In many ways, what is needed is a fresh approach which takes into account the complex political, social, economic, legislative and cultural backdrop and provides a way for design professionals, such as architects and engineers, to look to the future. This book does just that.
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