The Book Publishing Industry
ISBN-13:
9780415887250
ISBN-10:
0415887259
Edition:
3
Author:
Albert N. Greco, Jim Milliot, Robert M. Wharton
Publication date:
2013
Publisher:
Routledge
Format:
Hardcover
500 pages
FREE US shipping
Book details
ISBN-13:
9780415887250
ISBN-10:
0415887259
Edition:
3
Author:
Albert N. Greco, Jim Milliot, Robert M. Wharton
Publication date:
2013
Publisher:
Routledge
Format:
Hardcover
500 pages
Summary
The Book Publishing Industry (ISBN-13: 9780415887250 and ISBN-10: 0415887259), written by authors
Albert N. Greco, Jim Milliot, Robert M. Wharton, was published by Routledge in 2013.
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Description
The Book Publishing Industry focuses on consumer books (adult, juvenile, and mass market paperbacks) and reviews all major book categories to present a comprehensive overview of this diverse business. In addition to the insights and portrayals of the U.S. publishing industry, this book includes an appendix containing historical data on the industry from 1946 to the end of the twentieth century. The selective bibliography includes the latest literature, including works in marketing and economics that has a direct relationship with this dynamic industry. This third edition features a chapter on e-books and provides an overview of the current shift toward digital media in the US book publishing industry.
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