Media Management and Economics Research in a Transmedia Environment (Electronic Media Research Series)
ISBN-13:
9780415818155
ISBN-10:
041581815X
Edition:
1
Author:
Alan B. Albarran
Publication date:
2013
Publisher:
Routledge
Format:
Hardcover
278 pages
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Book details
ISBN-13:
9780415818155
ISBN-10:
041581815X
Edition:
1
Author:
Alan B. Albarran
Publication date:
2013
Publisher:
Routledge
Format:
Hardcover
278 pages
Summary
Media Management and Economics Research in a Transmedia Environment (Electronic Media Research Series) (ISBN-13: 9780415818155 and ISBN-10: 041581815X), written by authors
Alan B. Albarran, was published by Routledge in 2013.
With an overall rating of 4.4 stars, it's a notable title among other
Communication
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Description
This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education Association, it represents the most current theory and research in the area.
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