International Business
ISBN-13:
9780415817127
ISBN-10:
0415817129
Edition:
3
Author:
Oded Shenkar, Yadong Luo, Tailan Chi
Publication date:
2014
Publisher:
Routledge
Format:
Hardcover
696 pages
Category:
International Business
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Book details
ISBN-13:
9780415817127
ISBN-10:
0415817129
Edition:
3
Author:
Oded Shenkar, Yadong Luo, Tailan Chi
Publication date:
2014
Publisher:
Routledge
Format:
Hardcover
696 pages
Category:
International Business
Summary
International Business (ISBN-13: 9780415817127 and ISBN-10: 0415817129), written by authors
Oded Shenkar, Yadong Luo, Tailan Chi, was published by Routledge in 2014.
With an overall rating of 4.0 stars, it's a notable title among other
International Business
books. You can easily purchase or rent International Business (Hardcover) from BooksRun,
along with many other new and used
International Business
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Description
The third edition of International Business offers an action-focused, practical approach to the topic, helping students understand the global business environment and its repercussions for executives. The book provides thorough coverage of the field, delving into fundamental concepts and theory; the cultural, political, and economic environment; international business strategies; and even functional management areas. More comprehensive than competing books, International Business includes: Strengthened, expanded global cases, examples, and 'industry' and 'country' mini-cases that give students practical insight into the ways companies actually behave within a competitive, global environment Updated coverage of key trends that impact how international business functions, including the drivers of globalization, e-commerce and the impact of the Internet, and international entrepreneurship New material on technology issues, the impact of the financial crisis, and problems in the EU Expanded discussion of the skills and strategies students need to succeed in today's international business environment, including dynamic capabilities, foreign direct investment, and market entry strategies Also featuring a companion website with a test bank, Powerpoint slides, and instructor’s manual, this book is ideal for undergraduate and graduate students and instructors of any international business course.
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