Policy and Marketing Strategies for Digital Media (Routledge Studies in New Media and Cyberculture)
ISBN-13:
9780415747714
ISBN-10:
0415747716
Edition:
1
Author:
Robert G. Picard, Yu-li Liu
Publication date:
2014
Publisher:
Routledge
Format:
Hardcover
326 pages
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Book details
ISBN-13:
9780415747714
ISBN-10:
0415747716
Edition:
1
Author:
Robert G. Picard, Yu-li Liu
Publication date:
2014
Publisher:
Routledge
Format:
Hardcover
326 pages
Summary
Policy and Marketing Strategies for Digital Media (Routledge Studies in New Media and Cyberculture) (ISBN-13: 9780415747714 and ISBN-10: 0415747716), written by authors
Robert G. Picard, Yu-li Liu, was published by Routledge in 2014.
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Description
With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.
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