9780415727334-0415727332-The Routledge Handbook of Critical Public Relations (Routledge Companions in Marketing, Advertising and Communication)

The Routledge Handbook of Critical Public Relations (Routledge Companions in Marketing, Advertising and Communication)

ISBN-13: 9780415727334
ISBN-10: 0415727332
Edition: 1
Author: Nancy Snow, David McKie, Jordi Xifra, Jacquie Letang
Publication date: 2015
Publisher: Routledge
Format: Hardcover 422 pages
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Book details

ISBN-13: 9780415727334
ISBN-10: 0415727332
Edition: 1
Author: Nancy Snow, David McKie, Jordi Xifra, Jacquie Letang
Publication date: 2015
Publisher: Routledge
Format: Hardcover 422 pages

Summary

The Routledge Handbook of Critical Public Relations (Routledge Companions in Marketing, Advertising and Communication) (ISBN-13: 9780415727334 and ISBN-10: 0415727332), written by authors Nancy Snow, David McKie, Jordi Xifra, Jacquie Letang, was published by Routledge in 2015. With an overall rating of 4.0 stars, it's a notable title among other books. You can easily purchase or rent The Routledge Handbook of Critical Public Relations (Routledge Companions in Marketing, Advertising and Communication) (Hardcover) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.3.

Description

Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field.

Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication.

The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference for public relations researchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.

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