9780415709613-041570961X-Multimodality, Learning and Communication: A social semiotic frame

Multimodality, Learning and Communication: A social semiotic frame

ISBN-13: 9780415709613
ISBN-10: 041570961X
Edition: 1
Author: Gunther Kress, Jeff Bezemer
Publication date: 2015
Publisher: Routledge
Format: Hardcover 170 pages
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Book details

ISBN-13: 9780415709613
ISBN-10: 041570961X
Edition: 1
Author: Gunther Kress, Jeff Bezemer
Publication date: 2015
Publisher: Routledge
Format: Hardcover 170 pages

Summary

Multimodality, Learning and Communication: A social semiotic frame (ISBN-13: 9780415709613 and ISBN-10: 041570961X), written by authors Gunther Kress, Jeff Bezemer, was published by Routledge in 2015. With an overall rating of 3.9 stars, it's a notable title among other Foreign Language Study & Reference (Communication, Words, Language & Grammar , Linguistics, Communication & Media Studies, Social Sciences) books. You can easily purchase or rent Multimodality, Learning and Communication: A social semiotic frame (Hardcover) from BooksRun, along with many other new and used Foreign Language Study & Reference books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.3.

Description

This state-of-the-art account of research and theorizing brings together multimodality, learning and communication through detailed analyses of signmakers and their meaning-making in museums, hospitals, schools and the home environment. By analyzing video recordings, photographs, screenshots and print materials, Jeff Bezemer and Gunther Kress go well beyond the comfortable domains of traditional sites of (social) semiotic and multimodal research. They steer away from spurious invention and naming of ever more new and exciting domains, focusing instead on fundamentals in assembling a set of tools for current tasks: namely, describing and analyzing learning and communication in the contemporary world as one integrated field. The theory outlined in the book is grounded in the findings of the authors’ wide-ranging empirical investigations. Each chapter evaluates the work that is being done and has been done, challenging accepted wisdom and standing much of it on its head. With extensive illustrations and many examples presented to show the reach and applicability of the theory, this book is essential reading for all those working in multimodality, semiotics, applied linguistics and related areas. Images from the book are also available to view online at www.routledge.com/9780415709620/
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