Public Relations: The Basics
ISBN-13:
9780415675833
ISBN-10:
0415675839
Edition:
1
Author:
Ron Smith
Publication date:
2013
Publisher:
Routledge
Format:
Paperback
288 pages
FREE US shipping
Book details
ISBN-13:
9780415675833
ISBN-10:
0415675839
Edition:
1
Author:
Ron Smith
Publication date:
2013
Publisher:
Routledge
Format:
Paperback
288 pages
Summary
Public Relations: The Basics (ISBN-13: 9780415675833 and ISBN-10: 0415675839), written by authors
Ron Smith, was published by Routledge in 2013.
With an overall rating of 4.1 stars, it's a notable title among other
Public Relations
(Marketing & Sales, Communication & Media Studies, Social Sciences) books. You can easily purchase or rent Public Relations: The Basics (Paperback) from BooksRun,
along with many other new and used
Public Relations
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.6.
Description
Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field:
- The four key phases of public relations campaigns: research, strategy, tactics and evaluation.
- History and evolution of public relations.
- Basic concepts of the profession: ethics, professionalism and theoretical underpinnings.
Contemporary international case studies are woven throughout the text ensuring that the book is relevant to a global audience. It also features a glossary and an appendix on first steps towards a career in public relations making this the book the ideal starting point for anyone new to the study of public relations.
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