9780415517669-0415517664-Analyzing Media Messages: Using Quantitative Content Analysis in Research (Routledge Communication Series)

Analyzing Media Messages: Using Quantitative Content Analysis in Research (Routledge Communication Series)

ISBN-13: 9780415517669
ISBN-10: 0415517664
Edition: 3
Author: Stephen Lacy, Daniel Riffe, Frederick G. Fico
Publication date: 2013
Publisher: Routledge
Format: Hardcover 214 pages
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Book details

ISBN-13: 9780415517669
ISBN-10: 0415517664
Edition: 3
Author: Stephen Lacy, Daniel Riffe, Frederick G. Fico
Publication date: 2013
Publisher: Routledge
Format: Hardcover 214 pages

Summary

Analyzing Media Messages: Using Quantitative Content Analysis in Research (Routledge Communication Series) (ISBN-13: 9780415517669 and ISBN-10: 0415517664), written by authors Stephen Lacy, Daniel Riffe, Frederick G. Fico, was published by Routledge in 2013. With an overall rating of 3.6 stars, it's a notable title among other books. You can easily purchase or rent Analyzing Media Messages: Using Quantitative Content Analysis in Research (Routledge Communication Series) (Hardcover) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.34.

Description

Analyzing Media Messages is a primer for learning the technique of systematic, quantitative analysis of communication content. Rich with examples of recent and classic applications, it provides solutions to problems encountered in conducting content analysis, and it is written so that students can readily understand and apply the techniques. This thoroughly revised third edition includes current and engaging examples for today's students, in addition to a number of historically important cases. It emphasizes communication of visual imagery and studies of advertising content. Resources on the book’s companion website provide additional materials for students and instructors, including existing protocols, web links, and a bibliography of content analysis methods articles. This volume is intended for use as a primary text for content analysis coursework, or as a supplemental text in research methods courses. It is also an indispensable reference for researchers in mass media fields, political science, and other social and behavioral sciences.
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