9780415320603-0415320607-Multimodality: A Social Semiotic Approach to Contemporary Communication

Multimodality: A Social Semiotic Approach to Contemporary Communication

ISBN-13: 9780415320603
ISBN-10: 0415320607
Edition: 1
Author: Gunther Kress
Publication date: 2009
Publisher: Routledge
Format: Hardcover 236 pages
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Book details

ISBN-13: 9780415320603
ISBN-10: 0415320607
Edition: 1
Author: Gunther Kress
Publication date: 2009
Publisher: Routledge
Format: Hardcover 236 pages

Summary

Multimodality: A Social Semiotic Approach to Contemporary Communication (ISBN-13: 9780415320603 and ISBN-10: 0415320607), written by authors Gunther Kress, was published by Routledge in 2009. With an overall rating of 3.8 stars, it's a notable title among other books. You can easily purchase or rent Multimodality: A Social Semiotic Approach to Contemporary Communication (Hardcover) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.3.

Description

The 21st century is awash with ever more mixed and remixed images, writing, layout, sound, gesture, speech, and 3D objects. Multimodality looks beyond language and examines these multiple modes of communication and meaning making.

Multimodality: A Social Semiotic Approach to Contemporary Communication represents a long-awaited and much anticipated addition to the study of multimodality from the scholar who pioneered and continues to play a decisive role in shaping the field. Written in an accessible manner and illustrated with a wealth of photos and illustrations to clearly demonstrate the points made, Multimodality: A Social Semiotic Approach to Contemporary Communication deliberately sets out to locate communication in the everyday, covering topics and issues not usually discussed in books of this kind, from traffic signs to mobile phones.

In this book, Gunther Kress presents a contemporary, distinctive and widely applicable approach to communication. He provides the framework necessary for understanding the attempt to bring all modes of meaning-making together under one unified theoretical roof.

This exploration of an increasingly vital area of language and communication studies will be of interest to advanced undergraduate and postgraduate students in the fields of English language and applied linguistics, media and communication studies and education.

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