Children as Consumers: A Psychological Analysis of the Young People's Market (International Series in Social Psychology)
ISBN-13:
9780415185349
ISBN-10:
0415185343
Author:
Adrian Furnham, Barrie Gunter
Publication date:
1998
Publisher:
Routledge
Format:
Hardcover
224 pages
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Book details
ISBN-13:
9780415185349
ISBN-10:
0415185343
Author:
Adrian Furnham, Barrie Gunter
Publication date:
1998
Publisher:
Routledge
Format:
Hardcover
224 pages
Summary
Children as Consumers: A Psychological Analysis of the Young People's Market (International Series in Social Psychology) (ISBN-13: 9780415185349 and ISBN-10: 0415185343), written by authors
Adrian Furnham, Barrie Gunter, was published by Routledge in 1998.
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Description
The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines: * the kinds of things young people consume * how they use their money * how they respond to different types of advertising * whether they need to be protected through special legislation and regulation * market research techniques that work well with young people. Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.
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