Marketing Apocalypse (Routledge Interpretive Marketing Research)
ISBN-13:
9780415173568
ISBN-10:
0415173566
Edition:
1
Author:
Jim Bell, Stephen Brown, David Carson
Publication date:
1997
Publisher:
Routledge
Format:
Paperback
312 pages
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Book details
ISBN-13:
9780415173568
ISBN-10:
0415173566
Edition:
1
Author:
Jim Bell, Stephen Brown, David Carson
Publication date:
1997
Publisher:
Routledge
Format:
Paperback
312 pages
Summary
Marketing Apocalypse (Routledge Interpretive Marketing Research) (ISBN-13: 9780415173568 and ISBN-10: 0415173566), written by authors
Jim Bell, Stephen Brown, David Carson, was published by Routledge in 1997.
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Description
The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.
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