Competitive Marketing: A Strategic Approach
ISBN-13:
9780415127868
ISBN-10:
0415127866
Edition:
Subsequent
Author:
John OShaughnessy
Publication date:
1995
Publisher:
Cengage Learning Emea
Format:
Hardcover
749 pages
FREE US shipping
Book details
ISBN-13:
9780415127868
ISBN-10:
0415127866
Edition:
Subsequent
Author:
John OShaughnessy
Publication date:
1995
Publisher:
Cengage Learning Emea
Format:
Hardcover
749 pages
Summary
Competitive Marketing: A Strategic Approach (ISBN-13: 9780415127868 and ISBN-10: 0415127866), written by authors
John OShaughnessy, was published by Cengage Learning Emea in 1995.
With an overall rating of 4.4 stars, it's a notable title among other
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Description
A complete review of marketing strategy to take into account all the major new developments in the field. An innovative and informed approach to the issues and methods of marketing in a competitive environment.
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