9780395918456-0395918456-Launching New Ventures: An Entrepreneurial Approach

Launching New Ventures: An Entrepreneurial Approach

ISBN-13: 9780395918456
ISBN-10: 0395918456
Edition: 2
Author: Kathleen R. Allen
Publication date: 1998
Publisher: Houghton Mifflin College Div
Format: Paperback 512 pages
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Book details

ISBN-13: 9780395918456
ISBN-10: 0395918456
Edition: 2
Author: Kathleen R. Allen
Publication date: 1998
Publisher: Houghton Mifflin College Div
Format: Paperback 512 pages

Summary

Launching New Ventures: An Entrepreneurial Approach (ISBN-13: 9780395918456 and ISBN-10: 0395918456), written by authors Kathleen R. Allen, was published by Houghton Mifflin College Div in 1998. With an overall rating of 4.0 stars, it's a notable title among other books. You can easily purchase or rent Launching New Ventures: An Entrepreneurial Approach (Paperback) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.37.

Description

LAUNCHING NEW VENTURES provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process, from initial idea through drafting of the actual business plan. The sixth edition represents the most current thoughts, ideas, and practices in the field of entrepreneurship. Allen focuses on the pre-startup and startup stages of a new business, with special emphasis on the process and activities that must take place prior to opening a new business. The student-friendly material includes real-world case studies, new venture action plans, and advice from successful entrepreneurs and the author herself. Part One introduces the foundations of entrepreneurship and entrepreneurial opportunity that are important to understanding the decisions that entrepreneurs make, the environment in which they make those decisions, and the tasks they must undertake before launching a new company. Part Two addresses the heart of entrepreneurial activity--the testing of a new business concept through feasibility analysis. Part Three focuses on strategy and drafting the business plan. Part Four looks at planning for growth and change in the new organization.
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