Global Marketing Strategies
ISBN-13:
9780395871621
ISBN-10:
039587162X
Edition:
4
Author:
Jean-Pierre Jeannet, Hubert David Hennessey
Publication date:
1997
Publisher:
Houghton Mifflin College Div
Format:
Hardcover
918 pages
FREE US shipping
Book details
ISBN-13:
9780395871621
ISBN-10:
039587162X
Edition:
4
Author:
Jean-Pierre Jeannet, Hubert David Hennessey
Publication date:
1997
Publisher:
Houghton Mifflin College Div
Format:
Hardcover
918 pages
Summary
Global Marketing Strategies (ISBN-13: 9780395871621 and ISBN-10: 039587162X), written by authors
Jean-Pierre Jeannet, Hubert David Hennessey, was published by Houghton Mifflin College Div in 1997.
With an overall rating of 4.3 stars, it's a notable title among other
books. You can easily purchase or rent Global Marketing Strategies (Hardcover) from BooksRun,
along with many other new and used
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.51.
Description
The authors combine their teaching and professional experience to present students with an authoritative viewpoint of international and global marketing. The text reflects modern global marketing with managerial views, strategic focus, and coverage of global marketing that apply to managers from any industry sector or any country.
We would LOVE it if you could help us and other readers by reviewing the book
{user}
{createdAt}
{truncated_title}
{author_block}
by {truncated_author}
