Global Marketing Strategies
ISBN-13:
9780395589038
ISBN-10:
0395589037
Edition:
2nd
Author:
Jean-Pierre Jeannet
Publication date:
2016
Publisher:
HarperCollins
Format:
Hardcover
899 pages
FREE US shipping
Book details
ISBN-13:
9780395589038
ISBN-10:
0395589037
Edition:
2nd
Author:
Jean-Pierre Jeannet
Publication date:
2016
Publisher:
HarperCollins
Format:
Hardcover
899 pages
Summary
Global Marketing Strategies (ISBN-13: 9780395589038 and ISBN-10: 0395589037), written by authors
Jean-Pierre Jeannet, was published by HarperCollins in 2016.
With an overall rating of 4.1 stars, it's a notable title among other
books. You can easily purchase or rent Global Marketing Strategies (Hardcover) from BooksRun,
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Description
The authors combine their teaching and professional experience to present students with an authoritative viewpoint of international and global marketing. The text reflects modern global marketing with managerial views, strategic focus, and coverage of global marketing that apply to managers from any industry sector or any country.
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