Reality in Advertising
ISBN-13:
9780394442280
ISBN-10:
0394442288
Author:
Rosser Reeves
Publication date:
1961
Publisher:
Knopf
Format:
Hardcover
153 pages
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Book details
ISBN-13:
9780394442280
ISBN-10:
0394442288
Author:
Rosser Reeves
Publication date:
1961
Publisher:
Knopf
Format:
Hardcover
153 pages
Summary
Reality in Advertising (ISBN-13: 9780394442280 and ISBN-10: 0394442288), written by authors
Rosser Reeves, was published by Knopf in 1961.
With an overall rating of 4.2 stars, it's a notable title among other
books. You can easily purchase or rent Reality in Advertising (Hardcover) from BooksRun,
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Description
The author pinpoints the weaknesses in placing technique ahead of sales charts in evaluating advertising campaigns
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