9780393354355-0393354350-Platform Revolution: How Networked Markets Are Transforming the Economy―and How to Make Them Work for You

Platform Revolution: How Networked Markets Are Transforming the Economy―and How to Make Them Work for You

ISBN-13: 9780393354355
ISBN-10: 0393354350
Edition: Reprint
Author: Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary
Publication date: 2017
Publisher: W. W. Norton & Company
Format: Paperback 352 pages
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Book details

ISBN-13: 9780393354355
ISBN-10: 0393354350
Edition: Reprint
Author: Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary
Publication date: 2017
Publisher: W. W. Norton & Company
Format: Paperback 352 pages

Summary

Platform Revolution: How Networked Markets Are Transforming the Economy―and How to Make Them Work for You (ISBN-13: 9780393354355 and ISBN-10: 0393354350), written by authors Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary, was published by W. W. Norton & Company in 2017. With an overall rating of 4.5 stars, it's a notable title among other Entrepreneurship (Small Business & Entrepreneurship, New Business Enterprises, E-Commerce, Processes & Infrastructure) books. You can easily purchase or rent Platform Revolution: How Networked Markets Are Transforming the Economy―and How to Make Them Work for You (Paperback) from BooksRun, along with many other new and used Entrepreneurship books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.54.

Description

A practical guide to the new economy that is transforming the way we live, work, and play.

Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success?

These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first “owner’s manual” for creating a successful platform business.

Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today’s up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy.

As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions.

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