9780393353013-039335301X-Applied Minds: How Engineers Think

Applied Minds: How Engineers Think

ISBN-13: 9780393353013
ISBN-10: 039335301X
Edition: Reprint
Author: Guru Madhavan
Publication date: 2016
Publisher: W. W. Norton & Company
Format: Paperback 272 pages
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Book details

ISBN-13: 9780393353013
ISBN-10: 039335301X
Edition: Reprint
Author: Guru Madhavan
Publication date: 2016
Publisher: W. W. Norton & Company
Format: Paperback 272 pages

Summary

Applied Minds: How Engineers Think (ISBN-13: 9780393353013 and ISBN-10: 039335301X), written by authors Guru Madhavan, was published by W. W. Norton & Company in 2016. With an overall rating of 4.3 stars, it's a notable title among other Reference (Engineering) books. You can easily purchase or rent Applied Minds: How Engineers Think (Paperback) from BooksRun, along with many other new and used Reference books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.14.

Description

**Winner of IEEE-USA Award for Distinguished Literary Contributions Furthering Public Understanding and the Advancement of the Engineering Profession.**

"Engineers are titans of real-world problem-solving. . . . In this riveting study of how they think, [Guru Madhavan] puts behind-the-scenes geniuses . . . center stage."―Nature
Dubai's Burj Khalifa―the world's tallest building―looks nothing like Microsoft's Office Suite, and digital surround sound doesn't work like a citywide telecommunication grid. Yet these engineering feats have much in common.
Applied Minds explores the unique visions and mental tools of engineers to reveal the enormous―and often understated―influence they wield in transforming problems into opportunities. The resulting account pairs the innovators of modern history―Thomas Edison, the Wright brothers, Steve Jobs―with everything from ATMs and the ZIP code system to the disposable diaper.
An engineer himself, Guru Madhavan introduces a flexible intellectual tool kit called modular systems thinking as he explains the discipline's penchant for seeing structure where there is none. The creations that result from this process express the engineer's answers to the fundamental questions of design: usefulness, functionality, reliability, and user friendliness.
Through narratives and case studies spanning the brilliant history of engineering, Madhavan shows how the concepts of prototyping, efficiency, reliability, standards, optimization, and feedback are put to use in fields as diverse as transportation, retail, health care, and entertainment.
Equal parts personal, practical, and profound, Applied Minds charts a path to a future where we apply strategies borrowed from engineering to create useful and inspired solutions to our most pressing challenges.
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