9780367656065-036765606X-The Routledge Companion to Innovation Management (Routledge Companions in Business, Management and Marketing)

The Routledge Companion to Innovation Management (Routledge Companions in Business, Management and Marketing)

ISBN-13: 9780367656065
ISBN-10: 036765606X
Edition: 1
Author: Alexander Brem, Éric Viardot, Jin Chen, Poh Kam Wong
Publication date: 2020
Publisher: Routledge
Format: Paperback 616 pages
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Book details

ISBN-13: 9780367656065
ISBN-10: 036765606X
Edition: 1
Author: Alexander Brem, Éric Viardot, Jin Chen, Poh Kam Wong
Publication date: 2020
Publisher: Routledge
Format: Paperback 616 pages

Summary

The Routledge Companion to Innovation Management (Routledge Companions in Business, Management and Marketing) (ISBN-13: 9780367656065 and ISBN-10: 036765606X), written by authors Alexander Brem, Éric Viardot, Jin Chen, Poh Kam Wong, was published by Routledge in 2020. With an overall rating of 4.3 stars, it's a notable title among other Project Management (Entrepreneurship, Small Business & Entrepreneurship, Organizational Change, Processes & Infrastructure, Structural Adjustment, Business Skills, Management & Leadership) books. You can easily purchase or rent The Routledge Companion to Innovation Management (Routledge Companions in Business, Management and Marketing) (Paperback) from BooksRun, along with many other new and used Project Management books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.3.

Description

Innovation contributes to corporate competitiveness, economic performance and environmental sustainability. In the Internet era, innovation intelligence is transferred across borders and languages at an unprecedented rate, yet the ability to benefit from it seems to become more divergent among different corporations and countries. How much an organization can benefit from innovation largely depends on how well innovation is managed in it. Thus, there is a discernible increase in interest in the study of innovation management. This handbook provides a comprehensive guide to this subject.
The handbook introduces the basic framework of innovation and innovation management. It also presents innovation management from the perspectives of strategy, organization and resource, as well as institution and culture. The book’s comprehensive coverage on all areas of innovation management makes this a very useful reference for anyone interested in the subject.

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