9780367620714-0367620715-Advertising Management in a Digital Environment: Text and Cases

Advertising Management in a Digital Environment: Text and Cases

ISBN-13: 9780367620714
ISBN-10: 0367620715
Edition: 1
Author: Kim Bartel Sheehan, Larry D. Kelley
Publication date: 2021
Publisher: Routledge
Format: Hardcover 202 pages
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Book details

ISBN-13: 9780367620714
ISBN-10: 0367620715
Edition: 1
Author: Kim Bartel Sheehan, Larry D. Kelley
Publication date: 2021
Publisher: Routledge
Format: Hardcover 202 pages

Summary

Advertising Management in a Digital Environment: Text and Cases (ISBN-13: 9780367620714 and ISBN-10: 0367620715), written by authors Kim Bartel Sheehan, Larry D. Kelley, was published by Routledge in 2021. With an overall rating of 3.7 stars, it's a notable title among other books. You can easily purchase or rent Advertising Management in a Digital Environment: Text and Cases (Hardcover) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.3.

Description

Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management.

Divided into three core sections, the book provides a truly holistic approach to Advertising Management. The first part considers the fundamentals of advertising management, including leadership, ethics and corporate social responsibility, and finance and budgeting. The second part considers human capital management and managing across cultures, whilst the third part discusses strategic planning, decision making and brand strategy. To demonstrate how theory translates to practice in advertising, each chapter is illustrated with real-life case studies from a broad range of sectors, and practical exercises allow case analysis and further learning.

This new textbook offers an integrated and global approach to Advertising Management and should be core or recommended reading for undergraduate and postgraduate students of Media Management, Advertising, Marketing Management and Strategy, Communications and Public Relations. The applied approach provided by case study analysis makes it equally suitable for those in executive education and studying for professional qualifications.

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