Management Communication: A Case Analysis Approach
ISBN-13:
9780367178123
ISBN-10:
0367178125
Edition:
6
Author:
James S. ORourke
Publication date:
2019
Publisher:
Routledge
Format:
Paperback
504 pages
Category:
Management
,
Management & Leadership
,
Communications
,
Business Skills
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Book details
ISBN-13:
9780367178123
ISBN-10:
0367178125
Edition:
6
Author:
James S. ORourke
Publication date:
2019
Publisher:
Routledge
Format:
Paperback
504 pages
Category:
Management
,
Management & Leadership
,
Communications
,
Business Skills
Summary
Management Communication: A Case Analysis Approach (ISBN-13: 9780367178123 and ISBN-10: 0367178125), written by authors
James S. ORourke, was published by Routledge in 2019.
With an overall rating of 4.2 stars, it's a notable title among other
Management
(Management & Leadership, Communications, Business Skills) books. You can easily purchase or rent Management Communication: A Case Analysis Approach (Paperback) from BooksRun,
along with many other new and used
Management
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $15.15.
Description
This textbook introduces students to the strategic communication methods that are crucial to master in order to develop into effective and ethical managers at all levels of business.
Effective communication skills are necessary for success in the business world, and O’Rourke has written a highly readable book filled with anecdotes and examples to engage students in the learning process. This edition includes several classic and new features:
- The strategic approach is integrated throughout the book, allowing students to understand how a communicated message impacts the business as a whole.
- Case studies throughout the book provide students with hands-on experience of scenarios they will encounter in the real world. The book includes at least three dozen fresh, classroom-tested cases.
- An ethical thread is woven through the text, demonstrating how ethical decision making can be applied in all aspects of communication.
- Separate chapters on technology (including social media), intercultural communication, nonverbal communication and conflict management provide students with the skills to building relationships and influencing stakeholders; key skills for any manager.
A companion website includes comprehensive support material to teach this class, making Management Communication a complete resource for students and instructors.
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