Essentials of Marketing Research
ISBN-13:
9780357033937
ISBN-10:
0357033930
Edition:
7
Author:
Barry J. Babin
Publication date:
2018
Publisher:
Cengage Learning
Format:
Paperback
514 pages
Category:
Marketing
,
Marketing & Sales
FREE US shipping
Book details
ISBN-13:
9780357033937
ISBN-10:
0357033930
Edition:
7
Author:
Barry J. Babin
Publication date:
2018
Publisher:
Cengage Learning
Format:
Paperback
514 pages
Category:
Marketing
,
Marketing & Sales
Summary
Essentials of Marketing Research (ISBN-13: 9780357033937 and ISBN-10: 0357033930), written by authors
Barry J. Babin, was published by Cengage Learning in 2018.
With an overall rating of 3.7 stars, it's a notable title among other
Marketing
(Marketing & Sales) books. You can easily purchase or rent Essentials of Marketing Research (Paperback, Used) from BooksRun,
along with many other new and used
Marketing
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $32.25.
Description
PRODUCT ONLY AVAILABLE WITHIN CENGAGE UNLIMITED. ESSENTIALS OF MARKETING RESEARCH, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. This proven resource provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data.
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