Internet Marketing
ISBN-13:
9780357033883
ISBN-10:
0357033884
Edition:
4
Author:
Debra Zahay, Mary Lou Roberts
Publication date:
2018
Publisher:
Cengage Learning
Format:
Paperback
562 pages
Category:
Marketing
,
Marketing & Sales
FREE US shipping
Book details
ISBN-13:
9780357033883
ISBN-10:
0357033884
Edition:
4
Author:
Debra Zahay, Mary Lou Roberts
Publication date:
2018
Publisher:
Cengage Learning
Format:
Paperback
562 pages
Category:
Marketing
,
Marketing & Sales
Summary
Internet Marketing (ISBN-13: 9780357033883 and ISBN-10: 0357033884), written by authors
Debra Zahay, Mary Lou Roberts, was published by Cengage Learning in 2018.
With an overall rating of 4.2 stars, it's a notable title among other
Marketing
(Marketing & Sales) books. You can easily purchase or rent Internet Marketing (Paperback, Used) from BooksRun,
along with many other new and used
Marketing
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $32.84.
Description
PRODUCT ONLY AVAILABLE WITHIN CENGAGE UNLIMITED. INTERNET MARKETING provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution--is only one component of the contemporary marketer's arsenal.
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