9780345812209-0345812204-The Personality Brokers: The Strange History of Myers-Briggs and the Birth of Personality Testing

The Personality Brokers: The Strange History of Myers-Briggs and the Birth of Personality Testing

ISBN-13: 9780345812209
ISBN-10: 0345812204
Author: Merve Emre
Publication date: 2018
Publisher: Random House Canada
Format: Hardcover 336 pages
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Book details

ISBN-13: 9780345812209
ISBN-10: 0345812204
Author: Merve Emre
Publication date: 2018
Publisher: Random House Canada
Format: Hardcover 336 pages

Summary

The Personality Brokers: The Strange History of Myers-Briggs and the Birth of Personality Testing (ISBN-13: 9780345812209 and ISBN-10: 0345812204), written by authors Merve Emre, was published by Random House Canada in 2018. With an overall rating of 4.1 stars, it's a notable title among other History (Psychology & Counseling, Personality, Social Psychology & Interactions, History, Psychology, Social Psychology & Interactions) books. You can easily purchase or rent The Personality Brokers: The Strange History of Myers-Briggs and the Birth of Personality Testing (Hardcover) from BooksRun, along with many other new and used History books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.3.

Description

An unprecedented history of a personality test devised in the 1940s by a mother and daughter, both homemakers, that has achieved cult-like status and is used in today's most distinguished boardrooms, classrooms, and beyond.

The Myers-Briggs Type Indicator is the most popular personality test in the world. It has been harnessed by Fortune 100 companies, universities, hospitals, churches, and the military. Its language--of extraversion vs. introversion, thinking vs. feeling--has inspired online dating platforms and BuzzFeed quizzes alike. And yet despite the test's widespread adoption, experts in the field of psychometric testing, a $500 million industry, struggle to account for its success--no less to validate its results. How did the Myers-Briggs test insinuate itself into our jobs, our relationships, our Internet, our lives?
First conceived in the 1920s by the mother-daughter team of Katherine Briggs and Isabel Briggs Myers, a pair of aspiring novelists and devoted homemakers, the Myers-Briggs was designed to bring the gospel of Carl Jung to the masses. But it would take on a life of its own, reaching from the smoke-filled boardrooms of mid-century New York to Berkeley, California, where it was honed against some of the twentieth century's greatest creative minds. It would travel across the world to London, Zurich, Cape Town, Melbourne, and Tokyo; to elementary schools, nunneries, wellness retreats, and the closed-door corporate training sessions of today.
Drawing from original reporting and never-before-published documents, The Personality Brokers examines nothing less than the definition of the self--our attempts to grasp, categorize, and quantify our personalities. Surprising and absorbing, the book, like the test at its heart, considers the timeless question: What makes you you?
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