This I Know: Marketing Lessons from Under the Influence
ISBN-13:
9780345810366
ISBN-10:
0345810368
Author:
Terry OReilly
Publication date:
2017
Publisher:
Knopf Canada
Format:
Hardcover
320 pages
FREE US shipping
Book details
ISBN-13:
9780345810366
ISBN-10:
0345810368
Author:
Terry OReilly
Publication date:
2017
Publisher:
Knopf Canada
Format:
Hardcover
320 pages
Summary
This I Know: Marketing Lessons from Under the Influence (ISBN-13: 9780345810366 and ISBN-10: 0345810368), written by authors
Terry OReilly, was published by Knopf Canada in 2017.
With an overall rating of 4.4 stars, it's a notable title among other
books. You can easily purchase or rent This I Know: Marketing Lessons from Under the Influence (Hardcover) from BooksRun,
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And, if you're looking to sell your copy, our current buyback offer is $0.49.
Description
Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be.
Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they--and anyone with something to sell--ever wanted to know.
Following his bestselling Age of Persuasion, O'Reilly collects a lifetime of marketing wisdom into an indispensable guide to competing for your customers' attention. From understanding what business you're really in and foregoing the extra mile in favour of the extra inch, to the benefits of counterintuitive thinking and knowing an opportunity when you see one, This I Know will help anyone understand the fundamentals of good marketing strategy and building the relationships that turn good marketing into great results, no matter how big or small your budget.
Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they--and anyone with something to sell--ever wanted to know.
Following his bestselling Age of Persuasion, O'Reilly collects a lifetime of marketing wisdom into an indispensable guide to competing for your customers' attention. From understanding what business you're really in and foregoing the extra mile in favour of the extra inch, to the benefits of counterintuitive thinking and knowing an opportunity when you see one, This I Know will help anyone understand the fundamentals of good marketing strategy and building the relationships that turn good marketing into great results, no matter how big or small your budget.
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