9780340652312-0340652314-On Air: Methods and Meanings of Radio

On Air: Methods and Meanings of Radio

ISBN-13: 9780340652312
ISBN-10: 0340652314
Edition: 1
Author: Martin Shingler, Cindy Wieringa
Publication date: 1998
Publisher: Bloomsbury Academic
Format: Paperback 192 pages
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Book details

ISBN-13: 9780340652312
ISBN-10: 0340652314
Edition: 1
Author: Martin Shingler, Cindy Wieringa
Publication date: 1998
Publisher: Bloomsbury Academic
Format: Paperback 192 pages

Summary

On Air: Methods and Meanings of Radio (ISBN-13: 9780340652312 and ISBN-10: 0340652314), written by authors Martin Shingler, Cindy Wieringa, was published by Bloomsbury Academic in 1998. With an overall rating of 4.0 stars, it's a notable title among other books. You can easily purchase or rent On Air: Methods and Meanings of Radio (Paperback) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.38.

Description

Surpassed by television as the primary source of entertainment and information, radio still has a unique place in the mass media spectrum. At once powerfully pervasive and totally invisible, it's a fascinating subject for study. This wide-ranging theoretical and critical approach provides an in-depth examination of radio's codes (speech, music, noise, and silence), the conventions of using these codes, and the dominant modes of reception. The text offers a vocabulary and methodology for analyzing radio programs, drawing on work by both media theorists and professional broadcasters in Britain, Australia, and North America. Written by an academic and a practitioner, On Air provides a critical overview of radio for media students, as well as suggestions for practical activities, a time-line of major events in the history of radio, and a glossary of key terms.

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