Competitive Strategies for Service Organisations
ISBN-13:
9780333716809
ISBN-10:
0333716809
Edition:
1999
Author:
John McManus, Neil Botten
Publication date:
1999
Publisher:
Palgrave Macmillan
Format:
Hardcover
352 pages
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Book details
ISBN-13:
9780333716809
ISBN-10:
0333716809
Edition:
1999
Author:
John McManus, Neil Botten
Publication date:
1999
Publisher:
Palgrave Macmillan
Format:
Hardcover
352 pages
Summary
Competitive Strategies for Service Organisations (ISBN-13: 9780333716809 and ISBN-10: 0333716809), written by authors
John McManus, Neil Botten, was published by Palgrave Macmillan in 1999.
With an overall rating of 4.2 stars, it's a notable title among other
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Description
This text pulls together the various analytical concepts, models and techniques of traditional corporate strategy against a backdrop of the service industry environment in the light of a new global context. It expounds the central role of the service industries and redefines them within a new international framework.
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