Electoral Strategies and Political Marketing (Contemporary Political Studies)
ISBN-13:
9780333558942
ISBN-10:
0333558944
Edition:
1992
Author:
David M. Farrell, Shaun Bowler
Publication date:
1992
Publisher:
Palgrave Macmillan
Format:
Hardcover
255 pages
Category:
Marketing
,
Political Science
,
Politics & Government
,
Marketing & Sales
FREE US shipping
Book details
ISBN-13:
9780333558942
ISBN-10:
0333558944
Edition:
1992
Author:
David M. Farrell, Shaun Bowler
Publication date:
1992
Publisher:
Palgrave Macmillan
Format:
Hardcover
255 pages
Category:
Marketing
,
Political Science
,
Politics & Government
,
Marketing & Sales
Summary
Electoral Strategies and Political Marketing (Contemporary Political Studies) (ISBN-13: 9780333558942 and ISBN-10: 0333558944), written by authors
David M. Farrell, Shaun Bowler, was published by Palgrave Macmillan in 1992.
With an overall rating of 3.7 stars, it's a notable title among other
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Description
Despite the central importance of elections to representative democracy, there is no systematic study available of how exactly the parties wage their election campaigns. Examining recent elections in nine countries across three continents, there case studies, all following a common framework, are written by national experts and are based on detailed interviewing and research of the parties. The book includes a lengthy introduction; a comparative study on campaign 'effects'; and a detailed conclusion.
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