Business Marketing Management: B2B
ISBN-13:
9780324581676
ISBN-10:
032458167X
Edition:
10
Author:
Michael D. Hutt, Thomas W. Speh
Publication date:
2009
Publisher:
South-Western College Pub
Format:
Hardcover
672 pages
FREE US shipping
Book details
ISBN-13:
9780324581676
ISBN-10:
032458167X
Edition:
10
Author:
Michael D. Hutt, Thomas W. Speh
Publication date:
2009
Publisher:
South-Western College Pub
Format:
Hardcover
672 pages
Summary
Business Marketing Management: B2B (ISBN-13: 9780324581676 and ISBN-10: 032458167X), written by authors
Michael D. Hutt, Thomas W. Speh, was published by South-Western College Pub in 2009.
With an overall rating of 4.2 stars, it's a notable title among other
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Description
Business Marketing is typically taught in four-year schools at both the undergraduate and graduate level. The course details the key differences between consumer goods and business-to-business marketing and most often includes case coverage. This course is typically found in the marketing department.
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