Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (ISBN-13: 9780324434224 and ISBN-10: 0324434227), written by authors Terence A. Shimp, was published by Thomson Wardsworth in 2006. With an overall rating of 4.4 stars, it's a notable title among other books. You can easily purchase or rent Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (Paperback) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.38.