Essentials of Services Marketing: Concepts, Strategies and Cases

Essentials of Services Marketing: Concepts, Strategies and Cases (ISBN-13: 9780324422832 and ISBN-10: 0324422830), written by authors John E.G. Bateson, was published by South-Western, Div of Thomson Learning in 2005. With an overall rating of 4.5 stars, it's a notable title among other books. You can easily purchase or rent Essentials of Services Marketing: Concepts, Strategies and Cases (Paperback) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.52.