Principles of Customer Relationship Management
ISBN-13:
9780324322385
ISBN-10:
0324322380
Edition:
1
Author:
Roger J. Baran, Robert J. Galka, Daniel P. Strunk
Publication date:
2007
Publisher:
South-Western Pub
Format:
Hardcover
511 pages
Category:
Marketing
,
Marketing & Sales
,
Customer Relations
,
Processes & Infrastructure
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Book details
ISBN-13:
9780324322385
ISBN-10:
0324322380
Edition:
1
Author:
Roger J. Baran, Robert J. Galka, Daniel P. Strunk
Publication date:
2007
Publisher:
South-Western Pub
Format:
Hardcover
511 pages
Category:
Marketing
,
Marketing & Sales
,
Customer Relations
,
Processes & Infrastructure
Summary
Principles of Customer Relationship Management (ISBN-13: 9780324322385 and ISBN-10: 0324322380), written by authors
Roger J. Baran, Robert J. Galka, Daniel P. Strunk, was published by South-Western Pub in 2007.
With an overall rating of 3.8 stars, it's a notable title among other
Marketing
(Marketing & Sales, Customer Relations, Processes & Infrastructure) books. You can easily purchase or rent Principles of Customer Relationship Management (Hardcover) from BooksRun,
along with many other new and used
Marketing
books
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And, if you're looking to sell your copy, our current buyback offer is $0.36.
Description
The textbook is lively and will hold students' interest with its unusual and interesting vignettes from the gaming, hotel, banking, airline, charge-card, supermarket, retailing, and package goods industries. This book acquaints students with the various approaches and applications but does not dwell on the underlying statistics. A second approach focuses on the strategic side of customer relationship management. The text provides students with an understanding of Customer Relationship Management and its application in the business fields of marketing and sales.
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