Services Marketing: Concepts, Strategies, & Cases
ISBN-13:
9780324319965
ISBN-10:
0324319967
Edition:
3
Author:
K. Douglas Hoffman, John E.G. Bateson
Publication date:
2005
Publisher:
South-Western College Pub
Format:
Hardcover
588 pages
FREE US shipping
Book details
ISBN-13:
9780324319965
ISBN-10:
0324319967
Edition:
3
Author:
K. Douglas Hoffman, John E.G. Bateson
Publication date:
2005
Publisher:
South-Western College Pub
Format:
Hardcover
588 pages
Summary
Services Marketing: Concepts, Strategies, & Cases (ISBN-13: 9780324319965 and ISBN-10: 0324319967), written by authors
K. Douglas Hoffman, John E.G. Bateson, was published by South-Western College Pub in 2005.
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Description
Get the textbook that combines usability with cutting-edge data. SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES is thorough and yet shorter than many of the textbooks you could choose from. And, its emphasis is on business-to-business services, technology, and global services ensures you'll be ready for that first job after college.
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