Business Marketing Management: B2B
ISBN-13:
9780324316858
ISBN-10:
0324316852
Edition:
9
Author:
Michael D. Hutt, Thomas W. Speh
Publication date:
2006
Publisher:
South-Western College Pub
Format:
Hardcover
658 pages
Category:
Management
,
Management & Leadership
,
Marketing
,
Marketing & Sales
FREE US shipping
Book details
ISBN-13:
9780324316858
ISBN-10:
0324316852
Edition:
9
Author:
Michael D. Hutt, Thomas W. Speh
Publication date:
2006
Publisher:
South-Western College Pub
Format:
Hardcover
658 pages
Category:
Management
,
Management & Leadership
,
Marketing
,
Marketing & Sales
Summary
Business Marketing Management: B2B (ISBN-13: 9780324316858 and ISBN-10: 0324316852), written by authors
Michael D. Hutt, Thomas W. Speh, was published by South-Western College Pub in 2006.
With an overall rating of 4.0 stars, it's a notable title among other
Management
(Management & Leadership, Marketing, Marketing & Sales) books. You can easily purchase or rent Business Marketing Management: B2B (Hardcover) from BooksRun,
along with many other new and used
Management
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.35.
Description
Emerging trends are changing today's business marketing. Are you ready to compete? BUSINESS MARKETING MANAGEMENT takes you inside the world of business marketing experts, showing you what you need to know to be successful. The textbook highlights the similarities between consumer goods and business-to-business marketing; presents a managerial rather than a descriptive treatment of business marketing; and reflects the growing body of literature and emerging trends in business marketing practice. Each chapter provides an overview, key concepts, and a summary to make it easy to review for tests.
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