Advertising Campaign Strategy
ISBN-13:
9780324271904
ISBN-10:
0324271905
Edition:
3
Author:
Donald Parente
Publication date:
2003
Publisher:
South-Western College Pub
Format:
Hardcover
432 pages
Category:
Advertising
,
Marketing & Sales
,
Marketing
FREE US shipping
Book details
ISBN-13:
9780324271904
ISBN-10:
0324271905
Edition:
3
Author:
Donald Parente
Publication date:
2003
Publisher:
South-Western College Pub
Format:
Hardcover
432 pages
Category:
Advertising
,
Marketing & Sales
,
Marketing
Summary
Advertising Campaign Strategy (ISBN-13: 9780324271904 and ISBN-10: 0324271905), written by authors
Donald Parente, was published by South-Western College Pub in 2003.
With an overall rating of 3.5 stars, it's a notable title among other
Advertising
(Marketing & Sales, Marketing) books. You can easily purchase or rent Advertising Campaign Strategy (Hardcover) from BooksRun,
along with many other new and used
Advertising
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.35.
Description
This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. This text is a perfect addition to a principles of advertising text.
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