Contemporary Marketing
ISBN-13:
9780324236736
ISBN-10:
0324236735
Edition:
12th
Author:
Louis E. Boone, David L. Kurtz
Publication date:
2005
Publisher:
South-Western College Pub
Format:
Hardcover
655 pages
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Book details
ISBN-13:
9780324236736
ISBN-10:
0324236735
Edition:
12th
Author:
Louis E. Boone, David L. Kurtz
Publication date:
2005
Publisher:
South-Western College Pub
Format:
Hardcover
655 pages
Summary
Contemporary Marketing (ISBN-13: 9780324236736 and ISBN-10: 0324236735), written by authors
Louis E. Boone, David L. Kurtz, was published by South-Western College Pub in 2005.
With an overall rating of 4.4 stars, it's a notable title among other
books. You can easily purchase or rent Contemporary Marketing (Hardcover) from BooksRun,
along with many other new and used
books
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Description
Contemporary Marketing by Boone & Kurtz has proven to be the premier principles of marketing text and package since the first edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. The twelfth edition continues to provide the most current and up-to-date content by including the most current coverage of topics such as one-to-one marketing, strategic planning, guerilla marketing, customer relationship management, and much more.
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