Marketing (with InfoTrac) (Available Titles CengageNOW)
ISBN-13:
9780324221558
ISBN-10:
032422155X
Edition:
8
Author:
Charles W. Lamb, Joe F. Hair, Carl McDaniel
Publication date:
2005
Publisher:
South-Western College Pub
Format:
Hardcover
768 pages
Category:
Marketing
,
Marketing & Sales
FREE US shipping
Book details
ISBN-13:
9780324221558
ISBN-10:
032422155X
Edition:
8
Author:
Charles W. Lamb, Joe F. Hair, Carl McDaniel
Publication date:
2005
Publisher:
South-Western College Pub
Format:
Hardcover
768 pages
Category:
Marketing
,
Marketing & Sales
Summary
Marketing (with InfoTrac) (Available Titles CengageNOW) (ISBN-13: 9780324221558 and ISBN-10: 032422155X), written by authors
Charles W. Lamb, Joe F. Hair, Carl McDaniel, was published by South-Western College Pub in 2005.
With an overall rating of 3.7 stars, it's a notable title among other
Marketing
(Marketing & Sales) books. You can easily purchase or rent Marketing (with InfoTrac) (Available Titles CengageNOW) (Hardcover) from BooksRun,
along with many other new and used
Marketing
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.3.
Description
The exciting new edition of Marketing continues the established tradition of adding value far beyond the expectations of students and instructors. Extensive research has been done to ensure this edition provides a comprehensive, up-to-the-minute introduction to the field of marketing. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text provides students with an exhilarating first introduction to the dynamic world of marketing.
We would LOVE it if you could help us and other readers by reviewing the book
{user}
{createdAt}
{truncated_title}
{author_block}
by {truncated_author}
