Marketing Strategy
ISBN-13:
9780324201406
ISBN-10:
0324201400
Edition:
3
Author:
O. C. Ferrell, Michael Hartline
Publication date:
2004
Publisher:
South-Western College Pub
Format:
Paperback
648 pages
FREE US shipping
Book details
ISBN-13:
9780324201406
ISBN-10:
0324201400
Edition:
3
Author:
O. C. Ferrell, Michael Hartline
Publication date:
2004
Publisher:
South-Western College Pub
Format:
Paperback
648 pages
Summary
Marketing Strategy (ISBN-13: 9780324201406 and ISBN-10: 0324201400), written by authors
O. C. Ferrell, Michael Hartline, was published by South-Western College Pub in 2004.
With an overall rating of 3.9 stars, it's a notable title among other
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Description
Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps students develop a customer-oriented market strategy and market plan, including cases. Marketing Strategy, 3e is up to date and an appropriate text for the capstone course in Marketing or the MBA level course in Marketing.
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