Professional Selling: A Trust-Based Approach
ISBN-13:
9780324191110
ISBN-10:
0324191111
Edition:
2
Author:
Thomas N. Ingram, Ramon A Avila, Charles H. Schwepker, Michael R. Williams, Raymond W. LaForge
Publication date:
2003
Publisher:
South-Western College Pub
Format:
Paperback
352 pages
FREE US shipping
Book details
ISBN-13:
9780324191110
ISBN-10:
0324191111
Edition:
2
Author:
Thomas N. Ingram, Ramon A Avila, Charles H. Schwepker, Michael R. Williams, Raymond W. LaForge
Publication date:
2003
Publisher:
South-Western College Pub
Format:
Paperback
352 pages
Summary
Professional Selling: A Trust-Based Approach (ISBN-13: 9780324191110 and ISBN-10: 0324191111), written by authors
Thomas N. Ingram, Ramon A Avila, Charles H. Schwepker, Michael R. Williams, Raymond W. LaForge, was published by South-Western College Pub in 2003.
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Description
This text provides comprehensive coverage of contemporary professional selling by integrating recent sales research with leading personal selling practices. Professional Selling's chapters can be mixed and matched with sales management chapters from Ingram's Sales Management, Fifth Edition to create an outstanding customized sales course. This highly experienced author team draws on their industry and academic experience to blend the most recent research findings with illustrated best practices in professional selling.
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