9780324190465-0324190468-International Marketing

International Marketing

ISBN-13: 9780324190465
ISBN-10: 0324190468
Edition: 7
Author: Michael R. Czinkota, Ilkka A. Ronkainen
Publication date: 2003
Publisher: South-Western College Pub
Format: Hardcover 42 pages
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Book details

ISBN-13: 9780324190465
ISBN-10: 0324190468
Edition: 7
Author: Michael R. Czinkota, Ilkka A. Ronkainen
Publication date: 2003
Publisher: South-Western College Pub
Format: Hardcover 42 pages

Summary

International Marketing (ISBN-13: 9780324190465 and ISBN-10: 0324190468), written by authors Michael R. Czinkota, Ilkka A. Ronkainen, was published by South-Western College Pub in 2003. With an overall rating of 3.5 stars, it's a notable title among other Marketing (Marketing & Sales) books. You can easily purchase or rent International Marketing (Hardcover) from BooksRun, along with many other new and used Marketing books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.44.

Description

A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers.

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