The Management of Technology and Innovation: A Strategic Approach (with InfoTrac)
ISBN-13:
9780324144970
ISBN-10:
0324144970
Edition:
1
Author:
Garry D. Bruton, Margaret A White
Publication date:
2006
Publisher:
South-Western College Pub
Format:
Paperback
404 pages
FREE US shipping
Book details
ISBN-13:
9780324144970
ISBN-10:
0324144970
Edition:
1
Author:
Garry D. Bruton, Margaret A White
Publication date:
2006
Publisher:
South-Western College Pub
Format:
Paperback
404 pages
Summary
The Management of Technology and Innovation: A Strategic Approach (with InfoTrac) (ISBN-13: 9780324144970 and ISBN-10: 0324144970), written by authors
Garry D. Bruton, Margaret A White, was published by South-Western College Pub in 2006.
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Description
In today's economy the management of technology is a major factor in the process layout employed by the firm, in systems used by the company, in its structural design, and in its product marketability. This text uses technology as a guiding focus for explaining the strategic management process. Each chapter splits into two acts: (1) chapters open with material synthesized from leading theorists and consultants; (2) chapters conclude with discussions of the applicable techniques for successfully exploiting technology and innovation.
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